A DECADE IN THE BAR & RESTAURANT MARKETING BUSINESS

...Teaches you a thing or two about human nature and why people choose where they eat and what fuels these decisions.

Marketing Tips Video Blog

These days videos are king when it comes to easily digestible content so that is the format I choose for my marketing tips video blog.  Keep this in mind when marketing your restaurant or bar.  The majority of your post content should be video.  Photos are great if taken professionally (check out this link for the best restaurant and food photography) but video statistically gets more eyeballs on it and provides more information.

Market to customers who have not yet heard of you

Market to customers who have not yet heard of you Think of social media as a Fishbowl.  You send posts to your fans and followers who obviously know your restaurant

KNOW how customers find your business online, don’t speculate

KNOW how customers find your business online, don’t speculate KNOW how customers find your business online, don’t speculate…  I’ve spent the last 6 years polling the public.  My goal is

Measure Marketing Results

Measure Marketing Results Measuring Marketing Results is the difference between a well planned out, successful marketing campaign and throwing money away.  With the recent decline in the effectiveness of Facebook

Stop focusing your marketing efforts on customers you already have

Stop focusing your marketing efforts on customers you already have Think about your marketing angles, you probably use social media to get your message out there.  In essence you are

How to add an admin to your Facebook page

How to add an admin to your Facebook page How to add an admin to your Facebook page has been a struggle with a lot of my clients lately.  Not

Facebook ads for restaurants

Facebook ads for restaurants I admit it, I used to say “Paid Facebook ads don’t work!”  As long as a few simple guidelines are followed, they actually do work.  Don’t

Paying Yelp will NOT improve star ratings

Paying Yelp will NOT improve star ratings if you are a restaurant or bar owner, sooner or later you will get the call from Yelp asking to advertise with them. 

Google is the next Facebook for free post reach

Google is the next Facebook for free marketing post reach These days free Facebook post reach is choked down to about 1% of your audience.  Sometimes zero percent.  If you

Proof that free Facebook posts don’t work

Proof that free Facebook posts don’t work You’ve probably noticed your Facebook and most social media marketing is becoming less and less effective lately, well here is proof that free

7 Restaurant Marketing Ideas – How to Market a Restaurant

7 Restaurant Marketing Ideas – How to Market a Restaurant Here are 7 Restaurant Marketing Ideas & How to Market a Restaurant that you probably haven’t heard before.  These aren’t the

Always measure your marketing success or failures

Always measure your marketing success or failures In reality certain aspects of marketing are not measurable, or vaguely measurable.   Vague results are always better than zero results.  Always measure your marketing

The days of FREE post reach on Facebook are coming to an end

The days of FREE post reach on Facebook are coming to an end So after discussing the subject of social media marketing, specifically Facebook, with my friend Nick Fosberg we’re

In a tourist economy, Tripadvisor WILL make or break your bar or restaurant

In a tourist economy, Tripadvisor WILL make or break your bar or restaurant I hate the word “literally”, I really do.  Especially in today’s meaning.  Literally has actually turned somehow

How to claim or edit your Google for Business page

This is a quick guide on how to claim or edit your Google for Business page. Your Google of Business page can be claimed/ edited here. A walk through of

ANYONE can change your business contact info in Google

Yes ANYONE can change your business contact info in Google! Through what Google calls “suggested edits” members of the public (anyone and everyone) can change your business’s info on your

How to make Bar Restaurant Flyers easily & CHEAP

How to make Bar or Restaurant Flyers easily & CHEAP !   There is no need to pay a designer hundreds of dollars to make flyers for your bar or restaurant. Download

Don’t let “Suggested Edits” ruin your online contact info

Don’t let “Suggested Edits” ruin your online contact info “User Generated Content” (or Suggested Edits) can ruin your online contact info.  In an effort to correct contact info, images, descriptions

How to read your report

How to read your report See what a report of your business will look like and how to read it.  This is what a sample report looks like. This will

Be the show, not the commercial

Be the show, not the commercial – Why “content marketing” will make you rich! Your marketing will start working when you stop marketing to people and start giving them exciting,

The best controllable way to bring in NEW customers

The best controllable way to bring in NEW customers Believe it or not social media comprises about 4% of the NEW FACES walking through your door! If you think social

No one cares about your social media success more than YOU do

Social Media Success No one cares about your social media success more than YOU do.  Your bar or restaurant’s social media success is based on the quality of the content

Take a behind the scenes look at how Google sees your website

Take a behind the scenes look at how Google sees your website. Like most of us, your website doesn’t rank as high in the search results as you’s like it

Online info accuracy – if your info is wrong you are the last to know

Online info accuracy If your online info is wrong, YOU are usually the last to know.  When is the last time you tested your online info accuracy? Since you probably

What to expect when getting a bar or restaurant website built

Getting a bar or restaurant website built What to expect when getting a bar or restaurant website done.  The web guy may be the one putting your site together but

Product Review: Upshow – Easily allow your customers to add selfies to your bar’s tv screens

Add selfies to your bar’s tv screens Upshow – Easily allow your customers to add their selfies to your bar’s tv screens.  Upshow (http://upshow.tv)  allows you to post your flyers

Custom Metal Table Tents for Bars and Restaurants

Custom Metal Table Tents for Bars and Restaurants Up your table-top marketing game with custom laser cut metal table tents.  If you’re still rockin’ the acrylic table tents you got

Don’t discount what people are willing to pay full price for

Don’t discount unnecessarily Don’t discount unnecessarily what people are willing to pay full price for.  I recently visited a local small chain restaurant Tilted Kilt who had an insane Yelp

Bar & Restaurant reputation management services claims too good to be true?

Bar & Restaurant reputation management services There are a lot of reputation management companies out there, mostly legit, but if one of these companies GUARANTEES you a 5 star overall

Marketers Ruin Everything.  How to get your message around these roadblocks

Marketers Ruin Everything Remember the end of Myspace? How spammy and chaotic it looked?  Those were the times that marketers ruined everything.  That “wide open” reach was it’s downfall. Facebook

ONLY the aggressive food and drink specials work

ONLY the aggressive food and drink specials work Learn why ONLY aggressive food and drink specials work.  Are your food and drink specials successful? If your “10% off appetizers on

Stop focusing on your weaknesses.  Work on your strengths instead.

Stop having a “fill in the gaps” mentality when it comes to marketing your week. It’s a LOT harder to build a Monday lunch if people know your place as

YOU are your brand.  Cash in on being the face of your business

YOU are your brand.  Cash in on being the face of your business.  Being a “behind the scenes” owner or manager is ok but if you really want to tap

Upload your flyers right to your tv’s remotely

Upload your flyers right to your tv’s remotely.  Uploading graphics to your bar or restaurant’s tv’s sounds so tough until you get a system like Enplug installed.  The hardware is

Turn a one-time customer into a regular with this wireless router

Turn a one-time customer into a regular with this wireless router. I’ve been using a wireless router call Zenreach for quite a while now in several of my bars and

Don’t get caught off guard by your online reviews

Don’t get caught off guard by your online reviews. Online review aggregators like Review Trackers let you know the day a review is posted online, good or bad.  The best

Learn the “3 thirds” of effectively posting on Facebook

Learn the “3 thirds” of effectively posting on Facebook.  Do NOT use Facebook as a one-way street on flyers and promotions.  Do you enjoy watching commercials on tv?  Neither do

How to effectively respond to online reviews

How to effectively respond to online reviews. Let not only the author of your online reviews see your response but the public as well.  If someone is bashing your business

Respond to ALL online reviews

Respond to ALL online reviews. It’s not an option.  In today’s age on online bullys and formats where everyone can have a voice, especially a voice that trashes your business

Accessibility – Answer your damn phone!

Accessibility – Answer your damn phone!  Are you in the habit of not answering your phone or being generally unreachable?  STOP IT, it’s costing you business!  Also being in the

Don’t second guess the pros YOU hired

Don’t second guess the pros YOU hired. You hired the right people to run your business. You interviewed dozens of people and found just the right guys to help you

Hashtags are worthless!

Hashtags are worthless! Ok this opinion is not very popular but ask yourself, as a CONSUMER, how many times has a hashtag influenced your dining or drinking decisions. How many

Bars and guns don’t mix, or do they??

Bars and guns don’t mix, or do they??  Know your rights and the law concerning firearms in your bar, restaurant or nightclub! Limit your liability and stay legal. This little

Marketing tips that WORK!

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