Getting a bar or restaurant website built
What to expect when getting a bar or restaurant website done. The web guy may be the one putting your site together but YOU are the source of the information. He is only as good as the information provided to him to post.
I’ve been a web designer for about a decade but before that I was a web customer. I made every one of these mistakes. My attitude was “you’re the web guy, why do I need to provide you with anything?” “Can’t you get all of this info off of the existing website?” (which was all wrong) “These images are on our Facebook page, can’t you get them off there?” The short answer – crap in, crap out!
I was frustrated at why everything was taking so long but the ball was constantly in my court. Think about this before hiring a web guy. Get all of your content organized, get your HI-RES images and photoshoots, transparent hi-res logos, contact info, all copy and anything else you want collected and organized. The more organized and complete this is, the easier the build will be and the cheaper it bill be! When a web guy sees that you have all of your content perfect and organized, he knows half of his struggle is already solved. His price will reflect this.
Web designers are not photographers..
…web guys are not copy writers and web guys are (usually) not logo designers. This is on you.
TIP: BEFORE you have a website done, get a PROFESSIONAL photoshoot done. Don’t use your neighbor who has a cool camera, don’t use an employee who dabbles in photography and for god’s sake don’t use cell phone pictures. Hire a professional, you will be using these images for years, a few hundred bucks will be the best you’ve spent during this whole process. The average price is about $7 per picture.
Now that you know not to throw good money after bad by trying to create an event or special on every night of the week (focus on your strengths, not your weaknesses) make sure your website reflects this and isn’t cluttered. Bar & Restaurants should be simple, provide all content info and in most cases shouldn’t be more than 5 pages or so.
DO NOT forget to list your email address and actually answer the phone. Walls between you and the public could cost you huge amounts every year.