Accessibility – Answer your damn phone! Are you in the habit of not answering your phone or being generally unreachable? STOP IT, it’s costing you business! Also being in the habit of letting your calls go to voicemail is costing you time. Now instead of answering the phone and answering questions that usually take a minute or so, you now have a growing list of voice mails you need to sift though that eat up your day. You’ll be surprised at how much your day gets freed up by NOT HAVING voice mails in the first place. No, you’re NOT too busy to answer your phone, you’re too busy because you don’t answer it!
People seem to be scared to death to publish their cell number anywhere online. I say publish away! My cell number is posted all over review sites like Yelp for unhappy people to be able to reach out to me so I can defuse a situation but you know what also happens? Pissed off people just ABOUT to write a shitty Yelp review will see my number on someone else’s review and call me and guess what, I just defused a situation without it ever getting to the dreaded 1-star Yelp territory. BAM! (PS my cell number is 602-540-0128)