The best controllable way to bring in NEW customers
Believe it or not social media comprises about 4% of the NEW FACES walking through your door!
If you think social media is the best way to bring in NEW customers into your bar or restaurant you need to watch this. If people haven’t connected to you YET on social media, how would they find you? Learn what “virtual word of mouth ” is and optimize it!
Paying more attention to your social media content than your online reviews and search engine results is a common problem. If you do this, you’re doing it wrong. If you are in a tourist market or a popular part of town that gets traffic from all over your area, chances are these people do not know you exist until they find you online. If they never find you in an online search or a review site, they will most definitely find your competitors instead.
I recently discussed how to claim your Google for Business page so your info is accurate and appears toward the top of the list. Now it’s time to implement this info and attract customers to you. Ahead of your competitors.
Read and RESPOND to your online reviews
This includes Yelp, Google for Business, Facebook and Tripadvisor. Read my blog on How to Effectively Respond to Online Reviews here. Don’t ignore these! A recent article in Entrepreneur Magazine stated that 20% of consumers don’t trust a business that doesn’t respond to their reviews.
Responses are your only weapon against inaccurate or flat out untrue reviews as well. There’s of course a right way and a wrong way to respond.
For a review that says something like “Too expensive, I paid $19 per drink!!” This looks to the public like your well cocktails are $19 but in reality your well drinks are $7 but your more expensive signature cocktails max out around $19 which is most likely what the reviewer was drinking.
When this is brought to light, the public is way more likely to understand and side with you. Shedding light on a misunderstanding is often all it takes to defuse situations like this.