The Restaurant and Bar Marketing Book Series
Read The Restaurant and Bar Marketing book series and uncover the truth behind common marketing myths that may be hindering your success and discover proven tactics that genuinely attract new customers to your establishment. Whether you’re a seasoned restaurateur or a budding entrepreneur in the food and beverage industry, this series provides actionable insights to elevate your marketing strategies.
ORDER THE RESTAURANT & BAR MARKETING BOOK SERIES 1-4
and leverage the amazing world of AI and use tools that weren’t even possible just a few short years ago. Now creating restaurant marketing plans, search engine friendly copy, descriptions, and keywords have become so simple that anyone can knock this out easily, if you know the tricks.
The “experts” are lying to you.
A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge.
Master the “fishbowl vs. the ocean concept” and start increasing guest counts where the new customers are: Google, Tripadvisor, and Yelp – not social media. Do not listen to the “one size fits all” social media people who put their own best interests ahead of your restaurant’s success. Learn from my decade of corporate restaurant and bar marketing experience and my knowledge gained by simply asking the public how they decide where to eat and drink instead of guessing.
Start thinking like a consumer and succeed like a pro!
Picture a room full of people all taking a test that nobody studied for. Everyone is copying off of each other’s paper so we end up with a bunch of different versions of the wrong answer. Everyone assumes their neighbor knows more than they do but it turns out everyone is shockingly uneducated.
This is the reality of today’s “Restaurant Marketing Expert.”
In today’s visual online world, presentation and aesthetics are more important than ever. If your business’s online presence was a Tinder profile, would you score a date? Or would you continue to live through endless uneventful weekends?
If a chef cooks to an empty house…
…does anyone appreciate the brilliance of his risotto?
Do you know why your marketing isn’t working?
Erik has been in the industry since he was 13-years old. He’s washed his fair share of dishes. What he’s really done, though, is built a successful corporate Restaurant and Bar marketing career with clients across the country. He’s got the answers you’ve needed.
What’s the difference between Marketing and Advertising?
He will walk you through the ways restaurateurs fail at marketing and clearly explain how to avoid those traps. It isn’t just about the food, it’s the mindset that separates the successful from the “former owners.”
Tired of wasting time and money on marketing strategies that don’t deliver?
Sick of being fed empty promises by so-called “gurus” who couldn’t sell a drink in a desert?
Want to use AI and the internet to increase sales?
Erik Shellenberger is back with Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would – his latest installment in the Bar Marketing Basics series.
In this no-nonsense guide, Shellenberger cuts through the BS with refreshing honesty and raw insight. Drawing from years of experience in the trenches of the hospitality industry, he reveals the hard truths about what really works when it comes to marketing your restaurant or bar in our modern online age.