Drawing from years of experience in the trenches of the hospitality industry, Erik Shellenberger reveals the hard truths about what really works when it comes to marketing your restaurant or bar in our modern online age. Forget the fluff and filler—this approach is all killer content, delivered with a punch. Shellenberger’s entertaining style will keep you engaged from start to finish, while his practical advice will empower you to take control of your marketing efforts and drive real results. Whether you’re a seasoned restaurateur or a newbie bartender, this book is your ticket to success in an industry where only the strong survive.
