Learn the “3 thirds” of effectively posting on Facebook. Do NOT use Facebook as a one-way street on flyers and promotions. Do you enjoy watching commercials on tv? Neither do your customers. Why would they pay attention to your endless stream of online commercials? Mix it up and be creative. Look at social media from a customer’s perspective. Figure out what YOU enjoy, what engages YOU and do more of that.
TIP: Flyers are among the LEAST effective forms of social media to promote an event.