Social media for bars & restaurants does not apply to those who have not yet heard of you.
If you are in a tourist market this is even MORE apparent! Ask yourself if you have ever found a new place to eat or drink in Vegas, New York City, Los Angeles or any other city with a large tourist population from Facebook? Aside from a sponsored (paid) post. It happens but it’s rare. For heavy tourist economies I would almost make social media an afterthought. Focus heavily on Yelp, Tripadvisor and Google. That’s where your customers are looking.