YOU are your brand. Cash in on being the face of your business. Being a “behind the scenes” owner or manager is ok but if you really want to tap into the value, be the face of your business. Leverage social media through your personal profile instead of a business page. When your customer base knows you’re PASSIONATE abut your business instead of a guy wanting to make a buck, business will start to roll in. People love authenticity, honesty and passion!
TIP: Did you know that a personal Facebook profile has an unlimited reach whereas a business Facebook “page” is often censored down to about 1% of your actual following? So if you have 1000 followers, Facebook will allow your message to be seen by about 10 of them (unless you pay them of course).