Marketers Ruin Everything
Remember the end of Myspace? How spammy and chaotic it looked? Those were the times that marketers ruined everything. That “wide open” reach was it’s downfall. Facebook and today’s social media platforms are a lot smarter than that now and have censored our marketing message down to single percentages of reach.
TIP: Did you know Facebook’s algorithms can tell the difference between a photo of something and a flyer? If you are a constant “flyer poster” then your posts will get even more censored by Facebook because you are promoting something and have an agenda with your posts.
Flyers and “advertisements” do NOT resonate with people. Nobody likes to be advertised to. These days if you aren’t entertaining with your message, you lose. Attractive servers, great pictures of your architecture and awesome food photos will get a WAY wider reach than flyers or promotional material. Here is a quick rundown of the power of Being the Show Not the Commercial.
Don’t ruin it for the rest of us
Facebook’s algorithm flags flyers and greatly censors their reach. The smallest possible slice of your followers will ever see these. A great photo will get the most interaction, most likes and best of all, they’re WAY cheaper than having a flyer created. If you have a message that needs to get through, put this in the text section of your post. This is more important today than ever.
There is a reason why Facebook advertising is expensive. People don’t want to see your promotions. They want cute kitten pictures and videos of people getting hit in the nuts with random objects. It’s a tough market to advertise in. Remember this tough, creativity is free. Use a quality over quantity approach and use a creative campaign that will make people talk. This is how your posts go viral.