Online info accuracy
If your online info is wrong, YOU are usually the last to know. When is the last time you tested your online info accuracy? Since you probably use your cell phone to communicate with your staff, your main business line is rarely tested, resulting in your potential customers not being able to contact you.
If this happens, will they email you and let you know out of their concern for your business? Hell no. They just go on to the next restaurant with the 30 person birthday party they’re trying to plan. Do you know who’s responding to your online reviews? Have they been tested? Do they go to the email of a GM who left the company 2 months ago?
Click EVERY link on your website! Do they all work and make sense? Do your social media links go to the appropriate pages?
TIP: This should extend to other sites that list your contact info like Yelp, Google and your social media pages. If your hours change seasonally make sure these are correct as well.
Claim your Google For Business page
First things first, claim your Google for business page! Once this is claimed you’ll be able to quickly make edits, make sure your photos are accurate, assure your hours are right and most importantly, make sure your categories are the most relevant they can be. Claim every page associated with your business like Yelp, Trip Advisor, Yahoo, Bing and any other existing page that lists your business info.
Nothing pisses a customer off more than going to your place only to find the doors locked because your online hours are wrong. When you change your hours, make sure you also change them on Yelp, Google and Facebook.
Get a professional photoshoot done. This is the most effective, best return on your marketing dollar that you can spend. The average flyer costs you $75 and can be used once. The average professional photograph costs about $7 (the whole shoot will cost you about $350-$400) and you can use these photos for YEARS.