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Author - Erik Shellenberger

TEST your marketing theories before implementing them
26Apr

Most Effective Restaurant Marketing Tools You Need Now

Before launching a marketing campaign that costs money, it's crucial to test your marketing tools and theories. Not every strategy works for every restaurant. If most effective restaurant marketing tools you need now use certain tools, like hashtags, that don’t resonate with you, it’s likely...
Product Review - Last Shot Hangover Reducer
21Apr

Product Review – Last Shot Hangover Reducer

Country music singer Ryan Bexley and I test the Last Shot hangover reducing drink and here are the results.  Does it actually work??  So far it's stronger than vodka and Jack Daniel's in the struggle to dominate your morning after.  Last Shot just gained a...
The Truth: Why Hashtags Fail for Restaurant Marketing
19Apr

The Truth: Why Hashtags Fail for Restaurant Marketing

Understanding why hashtags fail for restaurant marketing is simpler than you might think. Originally popularized by Twitter for organizing topics and linking to related posts, hashtags worked well for Twitter's purposes. However, only a tiny fraction of the population uses Twitter to search for a...
Your marketing is only as good as it's message
16Apr

Your marketing is only as good as it’s message

Your marketing is only as good as it's message

Your marketing is only as good as it's message.  All of the impressive sounding numbers and data collection can't help your business if your content sucks.  Again this sounds like common sense but most content I see...