4 Walls Marketing – Market to your existing customers!
65% of a restaurant or bar’s business comes from existing customers, it costs five times more to attract a new customer than to keep an existing one satisfied.
4 walls marketing is a huge factor for creating regular customers. This all comes back to most importantly, customer service. Also keep in mind how you are marketing to your captive audience who are already your customers. What are you doing to inform them about the happy hour they otherwise wouldn’t know about? What are you doing to engage them? “Join my VIP list” to get the inside scoop on television flyer displays, metal branded table tents, and several other ways to capture attention inside your place. I also offer one on one brand consulting. This came from a decade in bar and restaurant marketing and a lifetime in the food and beverage game!
You have a captive audience of people who are already customers and probably watching your tv’s. 4 walls marketing turns these customers into regulars. It gives them info they normally wouldn’t have gotten if they weren’t inside your building.
If your bar or restaurant has live music or performances, 4 walls marketing lets your audience know this. This is simple by posting upcoming bands on in-house flyers, tv screens, in restrooms and check presenters. Especially word of mouth which is the most effective form of advertising! Make this a normal form of dialogue with your servers and bartenders. Keep them used to discussing up and coming events to make your crowd return. This interaction also creates better online reviews. See this page for more on that http://barmarketingbasics.com/reputation-management/ Don’t forget the massive importance online reviews have on your brand! Review Trackers has a great tool to monitor your reviews, check out this article for more on that https://www.reviewtrackers.com/research-shows-impact-responding-reviews-reputation-revenue/