Why I hate the website design business
Since learning website design a decade ago I’ve learned a few constants in the business. I quit taking on freelance jobs a while back because of these factors that for some reason never go away and are ALWAYS brick walls blocking progress. It seems so easy to get over these but they’re always there, every job, every time. I fired several clients based on these. For some reason human nature can’t seem to overcome these simple obstacles.
- The website design does not begin until the restaurant/ bar concept is fully finished and finalized.
- Your designer will need ALL of your content from YOU so he/ she can post it to your website.
Seems simple right? This is a constant battle with not only me but in the web design community in general. The process goes something like this:
Designer: I’ll need your content from you so I can build your website around it.
Client: Ok I’ll get it to you soon (never happens)
….time goes by….
Client: Why does the website look so bare?
Designer: Because you never got me your content. Please send over everything you want included in your website.
Client: Yes I will but why does it look so bare? It looks nothing like the theme we decided on.
Designer: Can I get your logo, hi-res images, any copy you want on there, your contact info, hours, etc. please?
Client: Can’t you just grab it off the existing website?
Designer: No, those images are way too small and you explained you didn’t want to use anything from your existing website. You also explained that nothing is accurate on that site.
….more time goes by…..
Client: Why is this taking so long?
Designer: Still need your content. I can’t post something I don’t have.
Client: Can’t you just write the “about us” section? I don’t know why this should take so much time.
Designer: I’m a web designer, not a copy writer, not a mind reader, not a photographer, besides I know nothing about your business, you do. Remember I just take the info I’m given and make it look pretty and arrange it properly online. I can’t build this thing without the raw materials.
Client: This is getting so frustrating, I just need this website done, why does this take so long?
Designer: Since I can’t pry any of your info from you, lets agree to go our separate ways, this isn’t working out. And no, I won’t make your logo bigger.
I know this process very well because before I was the designer, I was this EXACT client! It’s crazy how human nature works when it comes to website design but I made the same mistakes when trying to get a site done years and years ago when I was the client in the real estate business.
One of the biggest running jokes in the web design business is “Could you make my logo bigger??” I’m not sure if this is an ego thing or what but 100% of the clients I’ve had have brought this up the first time they see the rough draft. Have you ever looked at someone else’s website and thought “Great site but that logo is so damn small!” It’s probably never happened. Look at the big guys out there, Best Buy, Amazon, Ebay all have really small logos. It makes sense, when the user is on your website they know where they are, they don’t need to be pounded over the head with this huge-ass logo!