restaurant marketing trends

Your marketing is only as good as it's message
16Apr

Your marketing is only as good as it’s message

Your marketing is only as good as it's message

Your marketing is only as good as it's message.  All of the impressive sounding numbers and data collection can't help your business if your content sucks.  Again this sounds like common sense but most content I see...
Know your marketing Numbers
23Mar

Don’t guess, know your marketing number and redemptions

Don't guess, know your marketing number and redemptions

If your bar or restaurant isn't tracking marketing numbers, especially redemptions, you are missing the boat.  Any marketing "expert" can tell you about impressive numbers when it comes to impressions (which is another name for the number of...
Market to a cusotmer who hasnt heard of you
19Mar

Market NEW to customers who have not yet heard of you

Market to customers who have not yet heard of you

Think of social media as a Fishbowl.  You send posts to your fans and followers who obviously know your restaurant or bar and have opted-in to see them.  Begin to market to NEW to customers instead...
KNOW customers find business online, don't speculate
12Mar

KNOW how customers find your business online, don’t speculate



KNOW how customers find your business online, don't speculate

KNOW how customers find your business online, don't speculate...  I've spent the last 6 years polling the public.  My goal is to figure out HOW customers find your bar or restaurant online.  You can jump to the...