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Avoid the #1 restaurant website mistake!

Creating a restaurant website that ranks well on search engines and drives traffic to your business is essential in today’s digital landscape. Many restaurant owners make a critical mistake when building their sites by prioritizing appearance and simplicity over search engine optimization (SEO) and...
TEST your marketing theories before implementing them

Most Effective Restaurant Marketing Tools You Need Now

Before launching a marketing campaign that costs money, it's crucial to test your marketing tools and theories. Not every strategy works for every restaurant. If most effective restaurant marketing tools you need now use certain tools, like hashtags, that don’t resonate with you, it’s likely...
The Truth: Why Hashtags Fail for Restaurant Marketing

The Truth: Why Hashtags Fail for Restaurant Marketing

Understanding why hashtags fail for restaurant marketing is simpler than you might think. Originally popularized by Twitter for organizing topics and linking to related posts, hashtags worked well for Twitter's purposes. However, only a tiny fraction of the population uses Twitter to search for a...
Your marketing is only as good as it's message

Your marketing is only as good as it’s message

Your marketing is only as good as it's message

Your marketing is only as good as it's message.  All of the impressive sounding numbers and data collection can't help your business if your content sucks.  Again this sounds like common sense but most content I see...
Know your marketing Numbers

Don’t guess, know your marketing number and redemptions

Don't guess, know your marketing number and redemptions

If your bar or restaurant isn't tracking marketing numbers, especially redemptions, you are missing the boat.  Any marketing "expert" can tell you about impressive numbers when it comes to impressions (which is another name for the number of...