Video Blog

Know your marketing Numbers
23Mar

Don’t guess, know your marketing number and redemptions

Don't guess, know your marketing number and redemptions

If your bar or restaurant isn't tracking marketing numbers, especially redemptions, you are missing the boat.  Any marketing "expert" can tell you about impressive numbers when it comes to impressions (which is another name for the number of...
Market to a cusotmer who hasnt heard of you
19Mar

Market NEW to customers who have not yet heard of you

Market to customers who have not yet heard of you

Think of social media as a Fishbowl.  You send posts to your fans and followers who obviously know your restaurant or bar and have opted-in to see them.  Begin to market to NEW to customers instead...
KNOW customers find business online, don't speculate
12Mar

KNOW how customers find your business online, don’t speculate



KNOW how customers find your business online, don't speculate

KNOW how customers find your business online, don't speculate...  I've spent the last 6 years polling the public.  My goal is to figure out HOW customers find your bar or restaurant online.  You can jump to the...
Measure marketing success
23Feb

Measure your Marketing Results

Measure your Marketing Results

Measuring Marketing Results is the difference between a well planned out, successful marketing campaign and throwing money away.  Measure you marketing results or don't bother marketing at all. With the recent decline in the effectiveness of Facebook pages, measuring it's reach is...