Author - Erik Shellenberger

The Truth: Why Hashtags Fail for Restaurant Marketing

The Truth: Why Hashtags Fail for Restaurant Marketing

Understanding why hashtags fail for restaurant marketing is simpler than you might think. Originally popularized by Twitter for organizing topics and linking to related posts, hashtags worked well for Twitter's purposes. However, only a tiny fraction of the population uses Twitter to search for a...
Your marketing is only as good as it's message

Your marketing is only as good as it’s message

Your marketing is only as good as it's message

Your marketing is only as good as it's message.  All of the impressive sounding numbers and data collection can't help your business if your content sucks.  Again this sounds like common sense but most content I see...
Know your marketing Numbers

Don’t guess, know your marketing number and redemptions

Don't guess, know your marketing number and redemptions

If your bar or restaurant isn't tracking marketing numbers, especially redemptions, you are missing the boat.  Any marketing "expert" can tell you about impressive numbers when it comes to impressions (which is another name for the number of...