Your website has 1 job – to bring more customers through the door!

Stop using played-out social media posts that don’t work, and instead focus on Search Engine Optimization (SEO) and online review sites to get real results. Search engine optimization-driven strategies make sure that more people see your restaurant in an online search by showing up on the top of every search result possible.

THIS GRAPH SHOWS HOW IMPORTANT SEO IS FOR BARS AND RESTAURANTS

People who are unfamiliar with the area make buying decisions primarily based on word of mouth, from a hotel concierge, locals, Uber drivers, etc.  The second most important tool in no one is available, starts with  little computer in everyone’s pocket.  Google makes up the majority of where tourists turn to make that dining decision. Pair that with online review platforms like Yelp and it’s easy to see where restaurants should put their marketing budget. Google checks both the review box and of course the search box and will probably continue to be the best search engine for mobile devices for a long time.

A bad location in a tourist area is the perfect storm for either winning or failing to bring that new customer through your door. If your restaurant is in a place that has heavy tourist traffic but is a block or 2 off the main drag, being at the top of search results can make or break you.

In my latest book in the Restaurant & Bar Marketing series, I talk more about how Search Engine Optimization For Restaurants will start to change into conversation-based AI searches. Now available for purchase on Amazon.