When it comes to restaurant website content creation, there are two main approaches: having all your content ready or needing someone to create it for you. If you’re thinking of leaving content creation up to the web designer, be prepared for frustration. Web designers dread vague directions like "spruce up the website a bit more" with no clear guidance or suggestions. This leads to confusion, delays, and a website that doesn’t meet expectations.
Restaurant Website Content Creation Secrets You Need
Imagine telling a car manufacturer, "Build me a custom vehicle," with no specifics. After months of guessing, they present a car, only for you to say, "I wanted a pickup truck." The car manufacturer has to start over, wasting time and money. The same thing happens with restaurant website design when businesses don’t provide clear requirements upfront. It’s much easier to build a strong website when all the necessary content is ready from the start.
Why "I’ll Know What I Want When I See It" Is a Bad Idea
One of the most common mistakes in website development is starting with little to no content and saying, "I’ll know what I want when I see it." While this might sound flexible, it’s actually a costly approach. If you expect a designer to produce multiple versions without clear direction, be prepared for open-ended charges that can quickly add up. It’s crucial to understand that a website is the final step in your marketing process, not the first.
Building a Website Without Content Is Like Building a Wall Without Bricks
Without the right "building blocks" like photos, videos, and well-crafted text, a website cannot effectively represent your restaurant. Starting website design before a restaurant is open is particularly challenging because there’s no existing content to work with—no photos of the ambiance, no food images, and no customer experiences to showcase.
For a successful restaurant website content creation strategy, prepare high-quality content ahead of time. This ensures that your website will be built right the first time, saving you time, money, and stress. Read more about the pitfalls of vague website design projects and how to avoid them here.
