TEST your marketing theories before implementing them
TEST your marketing theories before implementing them into a campaign that costs money. If a certain marketing tool like hashtags don’t make sense to you, they probably don’t make sense. If you follow any of my video you most likely know I think hashtags are worthless This also applies to a lot of the traditional marketing techniques that maybe worked years ago but bring in zero ROI in today’s online world. So lets be honest, most marketing people just don’t do their homework and refuse to evolve.
The marketing bar is set incredibly low in the bar and restaurant marketing industry
I can’t blame them. Most “marketing” people, in quotes, are just servers and bartenders who needed more hours so they’re thrown into doing the marketing for their bar. These people are set up for failure. No formal training to speak of. They are given the “how it’s done” handbook by someone who is equally uneducated. Since we’re being honest here I’ll admit that back in my 20’s if this was thrown to me, I would have given it an equal amount of “give a shit”. Pretty much zero.
Going through the motions vs. getting people in the door
If your marketing team isn’t measuring ROI or results from a campaign, you are wasting your money! Measuring results in social media is tough, in some cases not measurable at all. That being said one of the biggest rookie mistakes made is too much promotion. “But isn’t that the point of social media? To promote?” NO! The point is to entertain and gain a bigger share of attention. Thank you Sprout Social for this pretty cool graph of annoying social media posts. The rest can be found here https://sproutsocial.com/insights/bars-restaurants-social-media-guide/
Check out that link! I rarely find useful tips online but this one written by Jenn Chen actually makes sense and is pretty damn accurate. I didn’t have high hopes when it started out with a stat about worldwide hashtags. She used that simply as an intro and didn’t focus on it. Great job Jenn!