26Apr
19Apr
The Truth: Why Hashtags Fail for Restaurant Marketing
Understanding why hashtags fail for restaurant marketing is simpler than you might think. Originally popularized by Twitter for organizing topics and linking to related posts, hashtags worked well for Twitter's purposes. However, only a tiny fraction of the population uses Twitter to search for a...
23Mar
Don’t guess, know your marketing number and redemptions
Don't guess, know your marketing number and redemptions
If your bar or restaurant isn't tracking marketing numbers, especially redemptions, you are missing the boat. Any marketing "expert" can tell you about impressive numbers when it comes to impressions (which is another name for the number of...
19Mar





