1
Respond to Every Review—Positive and Negative
Don’t make the mistake of only responding to negative reviews. While addressing one-star reviews is important, your loyal customers who leave five-star reviews deserve recognition as well. Acknowledge their support with a personal and thoughtful response. It shows that you care about all your customers, not just the ones with complaints.
2
Respond Quickly—Within 24 Hours
Speed matters! Platforms like Google and Yelp favor businesses that are responsive. The faster you respond, the better your chances of improving your online reputation and ranking. A timely reply shows you’re proactive and attentive to customer feedback.
3
Avoid Generic, Robotic Responses
While AI-based review responses are gaining popularity, they can come across as impersonal and scripted. Customers want to feel heard, so it’s crucial that your responses are human and authentic. An AI response may cover the basics, but nothing beats a genuine reply tailored to the reviewer’s experience. Remember, you’re not just responding to the reviewer—you’re addressing all the potential customers reading that review.
4
Flag Fake or Inappropriate Reviews
Unfortunately, fake reviews and review extortion happen more than you’d expect. But don’t let them tarnish your reputation. Platforms like Yelp and Google allow businesses to flag reviews that are inappropriate, offensive, or blatantly false. This is a key part of restaurant reputation management—keeping your online reviews clean and credible.
5
Leverage Review Platforms Beyond Yelp
Many restaurant owners focus solely on Yelp and Google, but don’t forget about platforms like OpenTable, TripAdvisor, and even niche reservation platforms. In high-tourist areas like Miami, for example, TripAdvisor reviews can make or break a business. Make sure you’re monitoring all relevant platforms and maintaining your presence everywhere the public could review you.