A DECADE IN THE BAR & RESTAURANT MARKETING BUSINESS

...Teaches you a thing or two about human nature and why people choose where they eat and what fuels these decisions.

Marketing Tips Video Blog

These days videos are king when it comes to easily digestible content so that is the format I choose for my marketing tips video blog.  Keep this in mind when marketing your restaurant or bar.  The majority of your post content should be video.  Photos are great if taken professionally (check out this link for the best restaurant and food photography) but video statistically gets more eyeballs on it and provides more information.

Product Review – Better Tomorrow

Product Review – Better Tomorrow Product Review – Better Tomorrow.  This is an amazing product that prevents dehydration while drinking alcoholic beverages.   I’ve seen this approach many times in the

TEST your marketing theories before implementing them

TEST your marketing theories before implementing them TEST your marketing theories before implementing them into a campaign that costs money.    If a certain marketing tool like hashtags don’t make

Product Review – Last Shot Hangover Reducer

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WHY hashtags don’t work

WHY hashtags don’t work WHY hashtags don’t work in this industry is pretty obvious…..you’d think.  Hashtags became popular through Twitter who used them to organize subjects and post links to

The 2 schools of thought when it comes to website design

The 2 schools of thought when it comes to website design The 2 schools of thought when it comes to website design – if you need someone to create your

Your marketing is only as good as it’s message

Your marketing is only as good as it’s message Your marketing is only as good as it’s message.  All of the impressive sounding numbers and data collection can’t help your

Don’t guess, know your marketing number and redemptions

Don’t guess, know your marketing number and redemptions If your bar or restaurant isn’t tracking marketing numbers, especially redemptions, you are missing the boat.  Any marketing “expert” can tell you

Market to customers who have not yet heard of you

Market to customers who have not yet heard of you Think of social media as a Fishbowl.  You send posts to your fans and followers who obviously know your restaurant

KNOW how customers find your business online, don’t speculate

KNOW how customers find your business online, don’t speculate KNOW how customers find your business online, don’t speculate…  I’ve spent the last 6 years polling the public.  My goal is

Measure Marketing Results

Measure Marketing Results Measuring Marketing Results is the difference between a well planned out, successful marketing campaign and throwing money away.  With the recent decline in the effectiveness of Facebook

Stop focusing your marketing efforts on customers you already have

Stop focusing your marketing efforts on customers you already have Think about your marketing angles, you probably use social media to get your message out there.  In essence you are

How to add an admin to your Facebook page

How to add an admin to your Facebook page How to add an admin to your Facebook page has been a struggle with a lot of my clients lately.  Not

Facebook ads for restaurants

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Paying Yelp will NOT improve star ratings

Paying Yelp will NOT improve star ratings if you are a restaurant or bar owner, sooner or later you will get the call from Yelp asking to advertise with them. 

Google is the next Facebook for free post reach

Google is the next Facebook for free marketing post reach These days free Facebook post reach is choked down to about 1% of your audience.  Sometimes zero percent.  If you

Proof that free Facebook posts don’t work

Proof that free Facebook posts don’t work You’ve probably noticed your Facebook and most social media marketing is becoming less and less effective lately, well here is proof that free

7 Restaurant Marketing Ideas – How to Market a Restaurant

7 Restaurant Marketing Ideas – How to Market a Restaurant Here are 7 Restaurant Marketing Ideas & How to Market a Restaurant that you probably haven’t heard before.  These aren’t the

Always measure your marketing success or failures

Always measure your marketing success or failures In reality certain aspects of marketing are not measurable, or vaguely measurable.   Vague results are always better than zero results.  Always measure your marketing

The days of FREE post reach on Facebook are coming to an end

The days of FREE post reach on Facebook are coming to an end So after discussing the subject of social media marketing, specifically Facebook, with my friend Nick Fosberg we’re

In a tourist economy, Tripadvisor WILL make or break your bar or restaurant

In a tourist economy, Tripadvisor WILL make or break your bar or restaurant I hate the word “literally”, I really do.  Especially in today’s meaning.  Literally has actually turned somehow

How to claim or edit your Google for Business page

This is a quick guide on how to claim or edit your Google for Business page. Your Google of Business page can be claimed/ edited here. A walk through of

ANYONE can change your business contact info in Google

Yes ANYONE can change your business contact info in Google! Through what Google calls “suggested edits” members of the public (anyone and everyone) can change your business’s info on your

How to make Bar Restaurant Flyers easily & CHEAP

How to make Bar or Restaurant Flyers easily & CHEAP !   There is no need to pay a designer hundreds of dollars to make flyers for your bar or restaurant. Download

Don’t let “Suggested Edits” ruin your online contact info

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How to read your report

How to read your report See what a report of your business will look like and how to read it.  This is what a sample report looks like. This will

Be the show, not the commercial

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The best controllable way to bring in NEW customers

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No one cares about your social media success more than YOU do

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Take a behind the scenes look at how Google sees your website

Take a behind the scenes look at how Google sees your website. Like most of us, your website doesn’t rank as high in the search results as you’s like it

Online info accuracy – if your info is wrong you are the last to know

Online info accuracy If your online info is wrong, YOU are usually the last to know.  When is the last time you tested your online info accuracy? Since you probably

What to expect when getting a bar or restaurant website built

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Product Review: Upshow – Easily allow your customers to add selfies to your bar’s tv screens

Add selfies to your bar’s tv screens Upshow – Easily allow your customers to add their selfies to your bar’s tv screens.  Upshow (http://upshow.tv)  allows you to post your flyers

Custom Metal Table Tents for Bars and Restaurants

Custom Metal Table Tents for Bars and Restaurants Up your table-top marketing game with custom laser cut metal table tents.  If you’re still rockin’ the acrylic table tents you got

Don’t discount what people are willing to pay full price for

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Bar & Restaurant reputation management services claims too good to be true?

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Marketers Ruin Everything.  How to get your message around these roadblocks

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ONLY the aggressive food and drink specials work

ONLY the aggressive food and drink specials work Learn why ONLY aggressive food and drink specials work.  Are your food and drink specials successful? If your “10% off appetizers on

Stop focusing on your weaknesses.  Work on your strengths instead.

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YOU are your brand.  Cash in on being the face of your business

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Upload your flyers right to your tv’s remotely

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Turn a one-time customer into a regular with this wireless router

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Don’t get caught off guard by your online reviews

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Learn the “3 thirds” of effectively posting on Facebook

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How to effectively respond to online reviews

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Respond to ALL online reviews

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Accessibility – Answer your damn phone!

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Don’t second guess the pros YOU hired

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Hashtags are worthless!

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Bars and guns don’t mix, or do they??

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Marketing tips that WORK!

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