TEST your marketing theories before implementing them TEST your marketing theories before implementing them into a campaign that costs money.    If a certain marketing tool like hashtags don’t make

WHY hashtags don’t work WHY hashtags don’t work in this industry is pretty obvious…..you’d think.  Hashtags became popular through Twitter who used them to organize subjects and post links to

The 2 schools of thought when it comes to website design The 2 schools of thought when it comes to website design – if you need someone to create your

Your marketing is only as good as it’s message Your marketing is only as good as it’s message.  All of the impressive sounding numbers and data collection can’t help your

Don’t guess, know your marketing number and redemptions If your bar or restaurant isn’t tracking marketing numbers, especially redemptions, you are missing the boat.  Any marketing “expert” can tell you

Market to customers who have not yet heard of you Think of social media as a Fishbowl.  You send posts to your fans and followers who obviously know your restaurant

KNOW how customers find your business online, don’t speculate KNOW how customers find your business online, don’t speculate…  I’ve spent the last 6 years polling the public.  My goal is

Measure Marketing Results Measuring Marketing Results is the difference between a well planned out, successful marketing campaign and throwing money away.  With the recent decline in the effectiveness of Facebook

Yes ANYONE can change your business contact info in Google! Through what Google calls “suggested edits” members of the public (anyone and everyone) can change your business’s info on your